Empower Your Travel Business with Social Media Marketing and Tourism Core
As a digital marketing agency, we know the importance of using social media as part of your strategy.
The power of social media now means you have an almost unlimited number of opportunities for your brand to communicate directly with current and potential customers through a number of social media channels. We’ll work closely with you to build social media marketing strategies, aimed at building brand awareness, shaping perceptions, and increasing visibility, which will ultimately drive traffic and sales.
Facebook Management
With an average of 1.4 billion* active daily users (and 2.13 billion* active monthly users) Facebook is the largest social media platform in the world.
Taking advantage of this social media channel allows you to connect with real people, giving your business a unique opportunity reach audiences online, or in your local area.
We’ll utilise this channel and create powerful, targeted, destination marketing and advertising campaigns to take advantage of Facebook’s gathering of users’ information. This will allow for custom messaging based on how your audience interacts with the social network.
It might be easy to grow a following on social media, but it’s incredibly difficult to build a real following. We’ll create connections with real people who hold an active interest in your brand - not accounts that have been paid for to exist to give the impression of a healthy following.
A large following serves no purpose if the vast majority of accounts are dormant, unresponsive or disengaged with the brand!
Instagram Management:
Instagram is ideal for travel and tourism businesses. Your Instagram posts are 40 times more likely to be shared on social media than any other type of content. Why? People naturally engage more with visual content.
Due to Instagram’s visual nature, it’s the perfect platform for tourism businesses to tell their story and showcase their destinations and tours. It’s the number 1 social media platform for people under 35 and where people share their newly discovered places to go, things to do and products to try. This really is a great platform to incorporate your tourism marketing strategy.
We’ll discuss everything with you before we post on your Instagram account; perhaps you’ll need one set up, we’ll take care of that too.
Our creative concepts are designed to position you ahead of the competition by regularly auditing the competitions’ strategies to identify where we can win against them and keep you at the forefront. We’ll jump on industry trends and by following hashtags, can target your audience more effectively.
With TMA in charge of your Instagram marketing strategy, you’ll have more time to focus on running your business.
We’ll take care of your account, publishing captivating content that will encourage clicks through to your website and tour pages - Instagram is a great way to promote specific tours or products.
Have something specific or new you want to promote? We’ll make sure your followers are kept right up to date!
Twitter Marketing:
Our experience has shown that for destination marketing, companies benefit mainly from Facebook and Instagram when promoting tourism businesses, however, some do benefit from Twitter marketing.
Our social media experts are ready to focus your marketing messages into engaging content and conversations within Twitter’s 280 character limit. Yes, characters, not words. You need to make sure you’re hitting the nail on the head with this one.
Twitter is one of the fastest ways to spread simple information to large audiences. If you’re not posting on Twitter, you’re missing out on easy engagements and a plentiful lead generation pool.
The key is to make the right impression on your target audience in a short number of characters. Combining striking imagery with engaging written content, our content creators will craft powerful messages for your campaigns to maximise engagement.
We’ll balance the types of messages produced for your campaigns, target the best hashtags and ensure you’re being seen by the right audiences.