Marketing automation can be a highly effective tool for the tourism industry to improve engagement and conversions, and reduce the workload on your marketing team. Here are some key steps to follow when implementing marketing automation for the tourism industry:

  1. Define your objectives: Determine what you want to achieve with your marketing automation efforts, such as improving lead generation, nurturing leads, or increasing customer retention.

  2. Develop your customer journey: Map out your customer journey, from initial awareness to booking and post-trip follow-up. Identify key touchpoints and opportunities to engage and convert customers at each stage of the journey.

  3. Identify your target audience: Develop buyer personas that represent your ideal customers, and segment your audience based on demographics, interests, and behaviors.

  4. Create your content: Develop content that is tailored to your target audience and aligns with each stage of the customer journey. This could include blog posts, social media content, email newsletters, and more.

  5. Choose your marketing automation platform: Choose a marketing automation platform that aligns with your business objectives and integrates with your existing tools and systems.

  6. Set up your automation workflows: Develop workflows that automate the delivery of your content to the right audience at the right time. This could include email workflows, social media automation, and more.

  7. Measure your results: Use analytics tools to measure the impact of your marketing automation efforts, and identify areas for improvement. Track metrics such as engagement rates, conversion rates, and ROI.

Marketing automation can help the tourism industry to improve engagement and conversions, and reduce the workload on your marketing team. Look for providers that specialize in tourism and travel marketing and have experience implementing marketing automation for the industry.

Using the latest technology in marketing automation, as well as our expertise in inbound marketing, you will benefit from highly optimised marketing campaigns and increased revenue streams.

We help companies, marketing managers and sales managers develop more sales-ready tourism marketing leads for their businesses every day.


Automation Management:

Marketing automation is a perfect tool for tourism brands as we can create automated sales emails, sent to customers after a booking has been made, to increase the up-sell potential.

Send your customers a discount code on a successful booking to make an extra purchase or perhaps to refer a friend. It’s also a good idea to start having conversations with your leads, going beyond the traditional email marketing capabilities, to track their behaviour and present them with the most relevant information to them every time. 

We’ll send follow-up emails at the right time and notify your sales staff when your prospects are ready to buy. The beauty of this is that it all happens completely automatically.

Speak with our digital marketing team about how our automation management can help drive your sales potential. 


Remarketing Strategy:

Did you know in the travel and tourism industry, on average, 94% of users will not convert on their first visit to your site? In some cases it can take as long as 90 days before someone makes a purchase.

Remarketing is a great tourism marketing strategy that will allow you to serve ads to users who have previously visited your site within the search engine results pages, as well as on external sites. Ever looked at a product and noticed the same or similar products appearing later in the day? That’s remarketing!

In an online world, users are more savvy to comparing products and services. It’s therefore essential that your brand is held in the highest regard after they leave your site.

Behavioural targeting can be implemented, meaning that users will have to complete certain actions on site (such as adding to basket) before the can be served your ads - cutting down on any wastage and ensuring you get the best out of your budget.


Abandonment Management:

A lot of time and effort goes into getting visitors to your site. As a tourism business, your main goal is to turn those visits into sales, but as we all know, it’s a lot easier said than done.

It can be incredibly disheartening to see the statistics behind your cart abandonment. How many potential customers have decided against their purchase at the very last minute? It’s incredibly important to do what it takes to improve those statistics.

Careful management of this aspect alone can have a huge, positive impact on your sales. Sometimes customers just need that little bit of encouragement to convert the sale.

We can persuade potential customers to stay on your site by presenting a discount code or other special offer. Combining this with a remarketing strategy can be a very powerful tool to convert those potential abandonments. 

Allow our team to set up and manage this to help increase your chances of gaining those extra sales.