One of the biggest mistakes tour operators can make is failing to put as much effort into sales or marketing narrative of the tour as they do into the facilitation of the tour itself.

It’s incredibly important that you put as much effort into getting people through the door as you do ensuring they have an amazing time on the tour. 

Never underestimate the power of a well-written product description in tourism marketing, tell your customers why your experience is unique versus your competitors.

Utilise storytelling tactics in your tour description, but don’t go overboard. Keep it to a few simple paragraphs at most - the tour itself is the best place to tell the full story! 

Our digital marketing team will examine your tour and product page content, and create a strategy to make them more enticing and appealing to potential customers.