Did you know that 89% of users begin the buying process using a search engine? That’s a staggering amount!
What it means for your brand is that invisibility on the major search engines can be fatal. Let us ensure your brand is well represented in search engine results and doesn’t get lost in the quagmire.
As far as tourism marketing goes - or marketing in general for that matter - SEO is the marathon and PPC is the sprint. A presence on organic search takes time to nurture and grow, whereas PPC will provide instant visibility.
Typically, organic search will drive a higher quality of traffic with users that are more likely to convert. This, combined with the sheer volume of users who only click on organic search results - because they appear more trustworthy or ‘natural’ - means that to put all your eggs in one PPC basket will make for a very narrow, limited online performance overall.
Our digital marketing experts will approach your site from three perspectives - performance, usability and accessibility - to identify any major visibility issues. We’ll then follow up with regular activities such as the maintenance of meta data and broken links, to ensure your site is squeaky clean to build authority and ranking in search results.
While content is king in the world of SEO, backlinks (other websites that link to yours) are still a huge ranking factor in the success of your organic search visibility.
However, the criteria for ‘good’ backlinks has never been stricter - and for good reason! Search engines only want to serve genuine, high-quality sites within results pages, and nothing says ‘poor user experience’ more than trying to buy your own credibility. This is definitely NOT a good digital marketing strategy.
We’ll work on helping to improve your backlink profile by utilising only ‘white-hat’ or approved backlink building strategies. We’ll help you to establish long-lasting relationships with key industry influencers and publications.
A single term can be entered into search engine millions of times. That’s millions of people who are taking their web traffic somewhere. If what they’ve searched for is relevant to your brand, ranking for that term can be the difference between gaining a new customer and missing out on them altogether.
Google processes over 40,000 search queries every second on average (that’s over 3.5 billion searches per day!). A word, if it’s the right one, can mean millions in potential profit in the right hands.
Keyword research is a ket part of any digital marketing strategy, however, you can’t possibly turn your website into a front-page result for every search term entered into every search engine. Knowing that, you’ve got to focus your efforts on search terms synonymous with who you are and what you offer. That is what makes keyword research the most vital stage in developing a website content strategy.
Relevance - The one key term for determining whether a keyword holds value for your brand. The more relevant a keyword is to your business, your message, and your offering, the more likely that keyword is to bring you your target audience and ultimately drive revenue.